Creating a website for your health and fitness company is a great way to build your client base and manage scheduling. No matter if you’re a personal trainer, nutritionist or athletic trainer, a strong website will convey the message your clients need to understand what they’ll gain by working with you.

This guide covers elements you should consider adding to your website and different ways you can make your business stand out.

Introducing Full Court Digital (template)

With the Full Court Digital template you can create upcoming events as well as sell tickets. The layout also gives your business a professional look and feel, and makes it easy for visitors to get in touch.

Add A Background Video

A background video no only inspires potential clients but also introduces them to your brand. Make sure your background video is interesting but not distracting, so we recommend choosing videos with smooth transitions and no sound.

Display Your Services

In order to make the decision making process for your clients easier we recommend you list your services and their prices. If you have a package or special names for your services it will help tremendously to add a short description or explanation of what makes yours unique.

If you host events, we recommend adding an additional events page to promote them.

Show Off Your Facilities

For some clients, the look and feel of a space makes a huge impact and ultimately sets your business apart from the competition. If you have a physical location, don’t be afraid to show off your space by adding images to a gallery or a stand-alone page.

Offer Online Booking

Make it easy for client to setup an appointment with you by adding the option on your website. We integrate our booking solutions with Square to make getting paid and keeping your calendar full easier for you.

Create Newsletters

Thoughtful and engaging newsletters connect your clients with your brand. Add a sign up form to your website to collect email addresses, then send all the information to a email blast service like MailChimp. After visitors sign up, you can send them emails to promote sales, offer advice or keep clients up-to-date with service changes.

Next Steps

These next steps will take what you already have to the next level:

  • Add a footer to display important contact information site-wide
  • Use promotional pop-ups to spread the word about specials and promotions
  • To maintain a consistent income, consider offering a membership package
  • If you find yourself answering the same questions all the time, take the time to create a FAQ page to assist visitors and donors who visit your site