Your salon site is the online opportunity for your business and help you present your services and attract new clients. Whether you specialize in hair, nails or spa services, a stylish site is the first step in helping your clients.
This guide explores ideal elements that should be on every salon site as well as options for accepting payments through online booking.
Introducing Salon (template)
With the Salon template you can schedule clients via a booking solution, keep them inform via mailing lists and incentivize clients to come back. Salon uses a full-bleed landing page image as a dramatic entrance to your business. Individual pages have a unique overlay header that fades away as you scroll and overlay colors to match your site’s theme.
Describe Your Services
In order to make the decision making process for your clients easier we recommend you list your services and their prices. If you have a package or special names for your services it will help tremendously to add a short description or explanation of what makes yours unique. We understand that some salons has different categories to separate their services. You can split each category into its own page, then create a drop-down menu on the main navigation.
Introduce Your Team
Introducing your team lets potential clients know who they will interact with when they arrive. A friendly team member’s image along with a short bio will go along way.
Display Hours and Location
Help your clients easily find your salon’s location and hours by including information on your “Contact” page. Make sure all the most important information is presented such as:
- Salon Name
- Booking Phone Number
- Email Address
- Location Address
- Hours of Operation
Offer Appointments
Allow your clients to book directly from your website. We integrate our booking solutions with Square to make getting paid and keeping your calendar full easier for you.
Link Your Social Media
Promote your business on Facebook, Yelp, Instagram or other social media platforms by displaying their icons on your site. Make sure every photo of your work gives photo credit to the photographer (if not taken by yourself) and the model in the photo in order to help grow the audience.
Next Steps
These next steps will take what you already have to the next level:
- Note any special hours coming up such as events or closures for holidays
- Incentivize visitors to sign up to your mailing list with discount offers
- Add a gallery page to showcase the amazing work your business does
- To maintain a consistent income, consider offering a membership package
- If you find yourself answering the same questions all the time, take the time to create a FAQ page to assist visitors and donors who visit your site